Hiraeth Fragrance is a deeply personal and immersive olfactory experience developed as part of my thesis project. Inspired by the Welsh word hiraeth—a longing for a place that no longer exists or never did—this fragrance line transforms the nostalgia and emotional connection people feel toward their favorite movies, music, and stories into scent.

Drawing inspiration from brands like Imaginary Authors, the project explores the intersection of fragrance, memory, and storytelling, crafting perfumes that evoke the essence of beloved pieces of media: film, music, TV, or literature.