The Roar Energy Concept is a dynamic branding and packaging design project created with Factory LLC. Tasked with developing a new line for Roar Organic, we crafted two original energy drink flavors, each with a distinct visual identity that captures the essence of late summer — bright, fresh, and invigorating.

Our designs extended beyond the cans to include a four-pack carrier, ensuring a cohesive and engaging brand experience. We conceptualized a full-scale event to support the product launch, designing a curated gift box, promotional deliverables, and interactive event activities that reinforced the brand’s energy.